How to Increase My Domain Authority
There are so many factors that contribute to how your website ranks, and it’s hard to know which ones are most important. If you’re trying to rank higher on the Google search results page, then listen up!
Domain authority is one of the biggest ranking factors for Google, and it has a huge effect on other aspects of your business, like conversion rates and customer loyalty. Let’s talk about what domain authority means, why it matters, and how you can increase yours today!
What is Domain Authority?
Domain Authority (DA) is a score developed by Moz, predicting how well a website will rank on search engine results pages (SERPs).
The domain rating ranges from 1 to 100 and is calculated by taking into account the number of links to your site, their quality, relevance, and other factors like age of domain name.
The more high-quality, relevant links you have to your website, the higher domain authority it will likely have. This is because Google and other search engines like to show their users websites that can be trusted for accurate information and good business practices.
If your site has a very low domain authority, then even if everything else about its SEO is perfect (like on-page, keywords, etc.), it may still rank low or not show up at all.
Why is Domain Authority important?
Your DA score can have a huge effect on your business in several ways. The higher your domain authority, the more likely you will rank organically for keywords that drive traffic to your website.
If you’re trying to increase sales, revenue, or leads from your site, then these are all things that contribute heavily to your bottom line. Higher rankings can also improve customer loyalty and trust over time as people associate the high DA score with an established company.
How to Increase My Domain Authority
While there is no direct way to increase domain authority, there are several simple things that you can do to increase your domain authority and improve search engine rankings, all of which will ultimately lead to an increased ROI for your business! Here are a few easy suggestions:
1)) Build Quality Backlinks
One of the best ways to increase your domain authority is to create more quality links back to your site from other websites. Links are like votes for your website; the more you have, the more authoritative your site becomes and the more likely you are to rank for keywords. To build quality links consider the following;
Promote Your Content
Look for sites related to your industry and have a DA score similar to or higher than yours. You can also use tools like Open Site Explorer from Moz’s to see which websites already link to your site and how these backlinks affect your domain authority.
Once you’ve identified some good potential sources for
backlinks, you can contact them and ask for a link. Just make sure the sites are reputable and that you’re not doing anything against Googles guidelines for links.
Create Great Content
Authoritative sites will only want to link to your website if you have remarkable content. Therefore, write quality blog posts, white papers, and ebooks that establish your authority in the industry.
Once you’ve created great content for others to link back to, all you have to do is wait and see your DA rise! Also, create infographics or videos. These types of content are highly sharable and allow you to highlight key points in a way that is easy for users to understand, which can lead to increased exposure and backlinks over time!
Consider Guest blogging
Guest blogging has been a great way for brands to establish authority in their industry and attract quality backlinks. Start by finding sites that are relevant to your industry, and have high domain authority scores. Next, write an awesome post on the site and include links back to your website within
it. Make sure that your content is high quality, and always follow the site’s guidelines for submissions!
Follow Through Unlinked Mentions
If you see your brand being mentioned on other websites, make sure to find these sites and follow through! If the website doesn’t link back to your site when they mention it, reach out to them with a polite message asking for an introduction.
The chances are that if someone is talking about your
business in their articles or blog posts, there’s probably a good chance they would like to hear from you! To help you with this, you can set up an automatic google alert for your brand name.
2) Reduce Low-Quality or Spammy Link Building
Low-quality or spammy backlinks are links that you’ve either paid for or have been created through low-quality link building. These types of links can hurt your domain authority instead of increasing it!
Instead, focus on creating high-quality and genuine backlinks from other reputable websites to increase DA over time. To know if a link will affect your DA negatively, check if the site has;
Large numbers of articles that seem so unrelated
A large number of articles written by "guest authors"
Articles that are poorly written
-Articles that have unnaturally placed backlinks
3) Get Links That Drive in Traffic
You should also try to get links that drive in traffic from high DA sites. If you can find a way for other websites to link back to your website and send traffic at the same time, all the better! The Moz DA score checks if your links come from legitimate sites with real traffic. If not, the algorithm discounts the links.
Conclusion
By following these simple steps on how to increase domain authority, your brand will be more visible online and start attracting potential customers in no time. Domain Authority is a great indicator of how well a website can rank on search engines, so ensure that yours keeps growing through quality backlinking.
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